We all crave to get more traffic.
And why not? Traffic seems to solve every problem.
Need social shares? Drive traffic to your blog post.
Want quick money? Drive traffic to your sales page.
Want to get more leads? Drive traffic to your landing page.
Traffic is the solution to so many problems.
But what does it take to drive more traffic?
Because I see so many blogs and companies with amazing content and product but are still unable to get those crucial numbers.
So, out of curiosity, I asked my same question to some incredibly successful bloggers and marketers.
And I got some brilliant strategies that you can use to increase website traffic.
1) Do Outreach Before You Write a Single Word
If you have just started a new blog, there’s a huge hairy problem in front of you – no one knows you, and you have zero authority in your niche.
So even if you somehow manage to create an entirely epic piece of content (which is impossible in itself for those who’re just starting out) – no one will listen to you, and no one will care.
All because no one knows you and you have zero authority.
And let’s be honest, many people who are running blogs for quite a few years are still failing to get that traction.
This is why I can’t recommend “outreach first” strategy enough.
Once you come up with an idea for a new article – reach out to a hundred people who are smarter than you and ask them to validate it.
I mean literally, write them an email like this:
I know you’re pretty knowledgeable on the topic of YYY.
I want to write an article titled “Title_Of_Your_Article” discussing that “main_idea_(unique_angle)_of_your_article”.
Do you think my idea makes sense?
I’m looking for honest feedback, so if my idea is total crap – please say so.
I promise I will not be offended.
Reaching out to smart people and asking them to vet your article idea is ingenious for three reasons:
- If your idea is terrible – you won’t need to waste many hours of your time to learn that. You’ll know if before you write it.
- If your idea is epic – most of these people will be happy to read it once it’s published. So you’ll have your first 100 readers before you even write a single line.
- If your idea is lacking something – they will most likely tell you about it and guide you in the right direction. So instead of using one brain (your own) to write an article – you’re going to be using a hundred brains.
This is my absolute favorite strategy of coming up with epic article ideas, nailing them and generating tons of traffic with them.
If you need an example of such post, that was sourced from hundreds of people; here you go: “Guest Post ROI: The Data Behind 273 Guest Posts Says It’s No Good”
As Tim mentioned, Pre-outreach is a sure shot way to make sure your post gets at least a few visitors before you even write a word.
Here’s how to make this work for you:
#1: Go to Buzzsumo.com, enter your topic, and click search. Next, click on Twitter to sort the resulting articles via the number of tweets.
#2: Next, select any post with at least 300 tweets and click on “view sharers.” You’ll get a list of people who have shared similar articles in the past.
To maximize the list’s usefulness, we need to weed out low-quality results. For that, first uncheck “Companies,” then check “Ignore broadcasters” and click on the “Filter” button. This way, you’ll get rid of company accounts and broadcasters.
Finally, click on Export to download this list.
#3: Now, use any of these tools to get the email addresses of the people on your new list:
So, you’ve found the email addresses. Now, what?
Get in touch with these people and ask for their feedback. This is important: Do not ask them to share your article. Just say something like, “Would you like to see my content when it goes live?”
Now, for our next traffic generation technique…
2) Engage with Facebook Groups to Unleash a Surge of Traffic
Facebook Groups are a gold mine for traffic. The key is to start by adding value to the group through answering questions, commenting regularly and providing knowledge.
If you can do that, people will begin to trust your opinion, and over time you’ll be able to drop some links to promote content. Facebook Groups are highly engaged and a tremendous source of traffic.
The key to getting traffic from Facebook groups is tied to your engagement with the group. How do you start engaging and driving traffic from Facebook groups? Here’re some tips:
- Help people who are just starting out by responding to their questions.
- Start commenting on posts of the group’s Admin. This will help you build a relationship with him, and you can always promote your work once you’re good friends with the Admin.
- Brag about your achievements. Seriously, do this. This helps you show your expertise. But be helpful! Don’t just post your results – show them how you got there.
Continue doing this for a few weeks, and you’ll be able to see results.
3) Write Large Link Roundups
Published in May, this sent us over 7500 visits last year and received hundreds of shares. It also accounted for 21 trial sign ups and dozens of more email subscribers.
We felt it could be very successful because it involved a ton of influencers, and we executed an outreach campaign around the content after it was published to get it in front of everyone who was mentioned. It ended up ranking in Google and getting featured on several websites, and that helped boost its authority too.
The end to end process was effectively going from:
- Coming up with a list of target keywords that were relevant to our product and also for which we felt we could gain traction, in this case, Traffic Generation Case Studies
- Producing epic content featuring over 100 influencers
- Promoting that content to those influencers
- Linking to that content in relevant guest post that we wrote afterward, for example, boostblogtraffic.com/traffic-hack/
- Optimizing it for sign ups (we’re using SumoMe’s Welcome Mat on that page)
This strategy has been very effective for us, and we’ve replicated it in other articles, although this was the most popular.
“Link Roundup” posts are one of those CAN’T FAIL content type. Combine it with a few of the strategies listed here, and you’ll have your traffic generation process.
Here’s how to make this work for you:
#1: Find a keyword around which you can write your article. Google just updated their Keyword Planner tool, and it no longer shows you the estimated traffic for a keyword, so I recommend using Moz’s Keyword Explorer. Type in few keywords and find the one which has the most searches but also has low-quality results and little competition.
#2: Next, create a spreadsheet and find all the articles or resources you can include in your post. Then, reach out to these sites before you publish your post and let them know about your post.
#3: Finally, on the day the piece is published, send everyone an email, and promote your post using the strategies listed in Strategy #10.
4) Promote Content on Community Sites
My favorite strategy is the community content promotion technique. Identify groups of communities online that already have your target audience in them and then join them, start contributing and start sharing your content with the community.
By doing promotion this way, you know you’re driving the right audience back to your site.
Like Facebook groups, community sites also have tons of your target customers. You just need to engage with these communities and get your name out.
Here’s how to get started on the right foot:
#1: Create a list of community sites or forums where your ideal customers are hanging out. For example, Inbound and Growth Hackers are great communities for marketers, Designer News is for designers, and if you want to target Startups, then Hacker News is the best place for you.
#2: Next, create an account and setup your profile, write a brief intro and make sure to add a link to your blog or lead magnet.
#3: Time to engage. Start by answering some questions.
Help other people by participating and by leaving a helpful comment on posts or in comment threads.
#4: Finally, become friends with some famous members of the community. This is the fastest way to build your authority within that community and promote your content.
5) Solve Customer Problems Using Blog Posts
This might not be the sexiest techniques that bring massive spikes of traffic, but the very best traffic generation strategy that I can think of is to:
1. identify what problems and needs your readers have
2. write evergreen content that solves those needs
3. optimize it your site for SEO
4. rinse and repeat
While this won’t bring big spikes of traffic if you do this day after day, you’ll build long term traffic over time. This has been what I’ve put most of my time into over the last 13 years and is what I’ve managed to build my business around.
A quick example – a few months back we started getting a lot of questions about how to start a blog. I wrote a long form article with 5 steps to starting a blog. The post has never had a massive spike day of traffic, but a few months later it’s drawn in over 20,000 new visitors with 500 or so coming in every day. Over the coming years that adds up. Create a post like that every day over a year, and you end up with significant traffic.
If you know the problems your customer is having, it’ll be ridiculously simple for you to get their attention. You just need to solve their pain problems.
This strategy is so effective that Michael Brennar also suggests using it:
Marketing Insider Group
My favorite approach to increase qualified and engaged website traffic with a new blog is to focus on answering customer questions. Customers go through a relatively predictable set of questions when navigating the buying journey.
Great content starts by stating the problem in a simple way. And then defining the problem, and helping the reader understand how to solve it.
Creating great content plans simply have to identify the questions your customers are asking (keyword research) and the content they are sharing (across social media.) I like to use Google Trends, Google Autofill, and Buzzsumo to identify these insights.
So, how do you find customer problems? Here’s how:
#1: Facebook Groups/Forums
Forums and Facebook groups are filled with customer questions and problems. Many people go to these places to get answers, solutions, or even opinions.
#2: Amazon Book Reviews
Another place to look for customer problems is Amazon Book Reviews. Many people will leave detailed reviews after they’ve purchased a product.
Ideally, you should be looking at 3-4 star reviews. These are reviews having a lot of golden nuggets. This is where you can tap into their minds and find what they’re looking for.
Finally, comment sections are where you’ll find lots of customers posting their questions. You just need to visit a popular blog post and see what questions are being asked again and again.
Use these insights to create an exceptional solution, and you’ll be way ahead of your competitors.
Pro Tip: You can use your research to create your own branded formula. It’s the fastest way to position yourself as an expert.
6) Use This One Tool to Get Boatloads of Traffic
You can go spend 10 hours writing an AWESOME “How To” post that beats ALL of the competitors in your niche…
Yes, you can go to Facebook and spend $100 promoting your new special offer.
These are valid traffic strategies… but we are missing the point.
It IS NOT about the amount of traffic you drive to your site.
It IS about the amount of traffic you drive to your site… for a SPECIFIED cost.
You must be aware of what you are paying for your traffic in both time and financial currency.
Therefore, the traffic tip that I am about to share will, hands down give you the best ROI on your investment.
Sign up for free and simply place a small ad to your best blog post or sales page ON EVERY piece of content you share on your social channels.
So let’s recap… you spend 5 minutes signing up to Sniply… and then get barrages of free traffic… while sharing other people’s content?!?!
How’s that for an ROI?”
As Tom mentioned, Sniply is the best 5-minute hack you can implement to increase traffic. This isn’t something that’s going to net you thousands of visitors (unless you LOVE tweeting hundreds of articles daily), but when combined with all of your other traffic generation efforts, it will add up to a nice little total over time.
Here’s how to get started:
#1: Head over to Sniply and sign up for a free account.
#2: Once you’re in the dashboard, paste a link to any popular article in the URL field and click “Create Snip.”
#3: Finally, add your message, a button text, and you’re good to go.
7) Spend Time on Unsexy Research to Find the Gap
I’d start by finding a gap in the market. Not just in terms of the actual content itself (what it’s about), but style, flow, user experience, content frequency and more. The world doesn’t need anymore re-hashed, me too content. The success of your blog is usually less attributable to any one hack, and more a function of unsexy research and strategy architecture.
When you’re starting a blog in a competitive niche, it’s almost impossible to stand out. However, spending your time analyzing the market and creating something that’s worth sharing will help you get heard.
Here’s a 3-step process I recommend for researching your industry’s landscape:
Step 1: Find out What Content is Being Shared and Linked
To find the most shared content, head over to buzzsumo.com. Type in a few keywords and you’ll have a list of most shared content in your industry.
To find the content with the highest number of links, you can use Ahrefs or SEMrush.
Once you’ve created a list of the most popular content, start answering these questions:
- What type of content gets more links?
- What kind of content gets more comments?
- Why does a particular type of content attract more shares?
- How many images are there in each article?
- How many posts does a popular blog publish each month?
Step 2: Study Up on Your Audience
That’s easy. Head over to forums, community sites, or groups, and find out:
- Who is your ideal customer?
- What do they like?
- What do they dislike?
- What are their problems?
- Why are they not getting results?
Get the answers to these questions and then move to the final step.
Step 3: Determine the “Missing Thing”
Once you’ve answers of all these questions, find the gap between what popular content is offering and the problems of your audience.
And then, bridge that gap using your content, and products.
8) Host Virtual Summits to Get Tons of Email Subscribers
I ran one in March and added over 1500 subscribers to my list within a month. This is important because anytime I want to publish a post, sell a product, etc… I just shoot an email to my list and get 200-300 visitors to my website.
There are a few other benefits for a new blogger in that:
- You drive tons of traffic during the free event
- You make connections with top bloggers in the same niche
- You position yourself as the expert on your topic
- You can make money (even with your first one)…I made $15,375
Here’s my guide, to host your virtual summit.
Virtual Summits are the new trending way to build your email list. They certainly require a lot of work: you have to plan lots of things, interview many influencers, and create a plan to launch the event itself. But it also gives you a 10x better ROI. And the best part?
Since most of the attendees have seen you live, they’re super-engaged and are more likely to convert into a paid customer.
Here’re 3 quick tips to launch virtual summit:
#1: Plan Out Your Summit
There’s a lot more to plan when you’ve decided to create a virtual summit. Here’re some things you need to plan out:
- Decide on a theme or a topic for your summit
- Create a list of influencers
- Set a launch data and create a promotional plan
#2: Build Relationships with Influencers and Invite Them to Your Summit
You don’t want to start out by requesting help from influencers. Most of them will turn down your offer.
Star by building a connection with these influencers.
As soon as the influencer starts recognizing you, that’s when you want to ask them to participate in your summit.
#3: Launching It
Finally, promote your summit and launch it.
Put out a landing page and start building an email list.
Email your existing subscribers, use paid advertising, and ask influencers to promote the summit. Chances are most of the influencers will promote your summit without you asking them to do so.
9) Write Guest Posts on Popular Blogs
Guest posting is still my favorite way of building traffic when you’re starting from scratch. Landing a guest post on high traffic sites like Forbes can bring you continuous traffic, shares, and social proof. The point is to identify publications or blogs that have an existing audience and tap into that. Even platforms like Medium are great places to start because there’s already an audience there.
It’s no secret.
Guest blogging is still the most efficient way to grow your following when you’re starting from zero.
In fact, guest posts can help you get traffic, hook email subscribers, and build your authority all at the same time.
The question is, how do you start guest blogging?
That’s easy! Here’s how:
- Create a list of the most popular content on that site. Read them and find what works for that site.
- Write an incredibly good email template, specifically made for that site. Don’t copy someone else’s template. Spend some time crafting your own and making it perfect.
- If accepted, write a fantastic guest post based on your research. If not, go back and build a relationship with the site owner.
10) Spend 2x Time Promoting Your Content
My favorite traffic strategy to increase website traffic is the content promotion (pre-outreach combined with referral networks).
If I were to start a new blog tomorrow, I would use influencer marketing to connect with influencers in that industry to drum up interest for new articles in advance.
I can’t stress this enough. Content promotion is the thing that matters most after your article itself. It’s because of the content promotion that my last post got 400 shares within a few weeks.
Bottom line: Promote your content. Here’s how to start:
Here’s how to start:
#1: Create a few social sharing snippets for your article. Mention influencers in your tweet to get them to read your content.
#2: Go to buzzsumo.com and find people who have shared similar content in the past. Then, reach out to these people.
#3: For link building, weekly link roundup sites are the best targets. Here’re some search strings you can use to find these sites:
- “keyword” + “weekly link roundup”
- “keyword” + “link roundup”
- “keyword” + “best articles of the week”
Finally, email them and ask them to take a look at your content.
11) Strategically Comment on Other Blogs
Sue Anne Dunlevie
One of the tactics I teach my clients to drive traffic is to comment on other blogs. By leaving comments on other popular blogs in your niche, not only do you get a link, but you get the attention of the blogger and their readers.
Treating your comments like content and sharing your thoughts to add value opens doors for you and drives traffic to your blog. Every blogger moderates their comments, and when they start to see your name over and over again, they start wanting to know who you are!
By adding blog commenting to the list of tactics in this post, you’ll skyrocket your readers (and get more customers and clients).
Commenting on popular blogs is the simplest way to build a relationship with any influencer. Once you’ve developed a relationship with an influencer, they will probably help you in getting exposure. Ideally, you should:
Suggest additional tips and resources.
Or just thank them and give a shout out.
And over time, the influencer will start recognizing your face. That’s when you can get benefits from that relationship.
12) Write Epic Roundup Posts to Get Links, Shares, and Build Relationships
My favorite strategy to increase website traffic consists of three different tactics:
Tactic #1: Network with influencers online
Tactic #2: Create an epic roundup post
Tactic #3: Promote the post like your life depend on it
If the tactics are applied individually, they work well.
However, if you combine them in the right way, it´s like pouring rocket fuel on a bonfire…
This was how my first strategic post, 80 Productivity Tips From Incredibly Busy Experts, generated 20,231 page views in 6 days.
That post also resulted me in winning the “Most Epic” Blog Post Category on Jon Morrow´s blog.
Yeah, and one more thing…
Before that post, I was the founding president of The Triple Zero Club: my blog had almost…
and zero comments.
Yeah, sad, but true.
Want to know a secret?
Generating traffic is quite simple.
You just need to know which tactics to use and then put in the hard work.
Do you know why most people are struggling with generating traffic?
It’s because they love the words organic traffic?
Because they believe that it´s free traffic. That is bullsh*t.
Traffic is never free. It will either cost you time or money.
What does the most successful online marketers do?
They pay for traffic.
Don’t have the dough to pay for traffic?
No worries, just put in the sweat equity.
When you start a new blog, you have no audience, so you need to find influencers in your niche and involve them in your content. One of the best ways of doing this is doing an expert round-up post like this.
When you include an extensive list of relevant influencers in your content, they are going to share out the post. This means some of their audience will come across the post and hopefully, they will come part of your community
My favorite tactic to increase web traffic, and to expand your brand’s influence and exposure in general, is to utilize roundup posts. With roundup posts not only do you have a way to connect with other influencers, but you can also piggyback off their authority by having them feature on your site. Not only does that social proof immediately give your site more credibility, but if you ask politely enough, getting these influencers to help promote your article will drive loads of traffic to your site.
The reason all these experts voted “expert roundup” as the best traffic strategy is because it FLAT-OUT WORKS. When you start a blog, you have no traffic, no following, and almost ZERO authority.
That’s where expert roundups can help you.
Not only can it help you get some traffic and shares, but it also builds your following and social authority.
Here’s how to get started:
#1: Find a unique topic. A question that your audience eagerly wants to see answered. For this, you can use the research you put together in Strategy #5.
#2: Next up, create a list of bloggers and influencers who are knowledgeable on the topic.
#3: Finally, email them and ask for their contribution.
13) Find, Connect, and Partner with Big Brands
Team up with a company that delivers a product or app your target readers can’t live with out. Run a competition, promote it via social media and capture emails for entry, giving entrants the option of gaining additional entries by sharing the giveaway with friends and colleagues. If you select the right prize, i.e. targeted to your audience, then you will attract the right people to your content.
The competition should hosted on your website with an appropriate landing page. To keep your new visitors on the site, make sure the “thank you” page includes your related content and offers. Also, make sure you cookie them so you can retarget future content to them too.
When you have a relationship with a big name or company, the best thing you can do to get more traffic is run a co-marketing campaign.
A co-marketing campaign is where both of you get the opportunity to create a joint opt-in offer to capture email subscribers. Not only will you get:
But you’ll also build social proof.
Bottom line: Run a co-marketing campaign like this.
It’s the FASTEST and most-effective way to get exposure and traffic.
To get started:
Build a relationship with the company. Share their articles, comment on their posts, offer them your help. And once you’re on the RADAR of that influencer/company. Now is the time to ask if they’d like to collaborate with you on a co-marketing campaign.
14) Spend Some Money Promoting Your Content
I don’t have time (or patience) to write a ton of content every month. So I try to focus on write really high quality, helpful, educational articles. Then I use paid advertising to promote these articles far and wide to my target audience.
In particular, I use Facebook Ads to get my articles seen and read by my ideal target customers.
This way, when they read the quality of my articles people recognize that I am an expert in the field and they are more likely to want to work with me in the future.
I’m a big advocate of quality content over quantity of content. Then invest more resources into promoting the quality content to more and more people.
The best way to promote your content is to throw in a few dollars.
If you’re willing to spend money, Google and Facebook are more than happy to send traffic your way.
Here’s a 3-step guide to promoting your content with Facebook:
Step #1: Creating an Ad.
Click here to create an ad.
Next up, choose “send people to a website” and click “create campaign.”
Step #2: Set up Targeting Options
Now, here’s the most important step. Targeting is important, and everything depends on it….
…Your ad costs
…And your profit
So, make sure you spend time on this.
The best audience to target is your custom audience. If you have an email list or you get several thousand monthly visitors, then use that audience. Or, create a lookalike of that audience. It’s the best and most cost-effective group to target.
Step #3: Add Text, Images, and Start the Campaign
Once your targeting options are set, you want to create ad copy that converts newcomers. Here are some of the things your ad copy should do:
- Get their attention
- Offer a hook
- Inspire them to take action
Now, take a look at some examples, I really like:
This is great example of showing before and after results.
Again, minimal ad copy and button. But what I love about this ad is it’s image: it’s Green which easily stands out in Facebook’s blue ecosystem.
15) Start Building Your Email List
Social is my favourite and using Twitter to drive traffic has worked well for me for years but social networks organic reach is quickly disappearing. So a multi-channel approach is vital. Social, SEO and email are your 3 core tactics.
But building an email list can be one of the best ways to get traffic and attention that you own. I would focus on doing that from day one in combination with building traffic from social.
If you’re not building an email list, you are not building YOUR BUSINESS. Today, when social reach is plummeting and Google is changing its rules, the only channel that’s left is EMAIL.
Bottom Line: Build an email list.
To grow your email list, read my list building strategies article. This 17,000+ word beast has everything you need to know about building an email list.
16) Get Untapped Traffic From Medium
Publish on Medium.com to tap into their network of users and avoid the “cold start” challenge that comes with starting a blog. Publishing on large “publications” within the platform can be a great way to reach your target customers and build backlinks
To give your blog a head start, publish articles on Medium. Why?
Because Medium has its own audience. That means whenever you publish any article on Medium, you get the opportunity to attract Medium’s audience.
And if you manage to get your post published on a popular publication with a large following, you’ll attract a lot more eyeballs to your content.
There’s only one problem, though.
How do you get your post published on Medium?
Find your ideal publication.
Next, get their email address for submissions. Usually, it’s located in the bio. If it’s not there, it may be that the publication doesn’t accept submissions.
Finally, send them your post.
If accepted, that’s great. If not, then once again you NEED to build a relationship with the editor. Or, more simply, your post wasn’t up to their submission standards.
17) Build a Structured and Deliberate Content Strategy
If I was starting a new website today i would use what I call the SEO Spider’s Web. It’s a visual representation of what an effective content architecture looks like for a website.
The basic idea starts with content anchors, these are the pillars of your SEO strategy.
Content anchors are definitive resources that dominate a specific topic and are optimized for an important (and opportunistic) keyword term.
The rest of your content strategy and blog topics stem from these content anchors. All of your internal linking and external link building revolves around these pillar articles.
Over time you build a deliberately spun Spider’s Web of internal, and external links that support themselves using these anchor points.
The SEO Spider’s Web influences the three most important search engine ranking factors:
- Inbound links from authoritative sites
- Content and lots of it
- User experience on your site
It’s quite simple, actually. First, get the sense of your industry as I mentioned in Strategy #7. Then, follow these steps to create your content strategy
Step #1: Do Keyword Research
This will help you find the most important keywords for your business. For that, I recommend Moz Keyword Explorer.
Now, start entering keywords in search bar. Look at their volume, difficulty level and potential.
Also, look at the “Keyword Suggestion.” Sometimes it may provide you with a more profitable keyword.
For example, when I searched for “yoga exercises,” I found two very popular keywords:
“yoga poses,” and “yoga workout,” which are having more monthly searches.
So, type in a few keywords, and make a list of those keywords.
Step #2: Create a Keyword Cloud
Identify the most popular keywords for your business, and then find a smaller segment of those keywords.
This way, you’ll have a keyword cloud that looks like this:
Step #3: Write Content Around These Keywords.
Create in-depth guides for popular keywords, and small go-to posts for smaller keywords. Then interlink your articles so they support each other.
Over the time, all your articles will get higher search ranking, helping you get more website traffic.
So there you have it, your content strategy to increase organic traffic.
18) Publish 10x Better Content
Something that has been working really well on blogs for a while now is the strategy of creating massive, long-form content and linking to dozens of influential websites and bloggers.
The idea is pretty simple: create a huge guide filled with solutions, videos, graphics, resources, etc. and make sure it helps people as much as possible.
Within that post you link to other useful websites and then, once you’ve published, you can email those websites and let them know that you’ve included them.
If you can spend a bit of money promoting this post they will see traffic flow through and then also help you promote it. Do a good job and you’ll be on their radar as a quality colleague forever.
If you’re still not convinced, listen to what Kevin has to say:
Be a Better Blogger
My favorite strategy for getting traffic is creating in-depth, definitive guides on topics that weigh heavily on the minds of my target audience. And crafting such a piece of content is the same strategy I would use if I decided to start a new blog tomorrow. I would create one massive, awe-inspiring piece of long-form content, and I would spend the next three months promoting it.
That’s it. That’s all I would do. I would tweet, comment, share, be active in groups and communities, throw a few bucks at Facebook Ads, do extensive blogger outreach, and shout the blog post’s URL out my window for passersby to hear. I would do anything and everything I could do to promote that one epic piece of content.
And then I would start the process all over again. Wash, rinse, and repeat.
Fortunately, last month I published a long-form guide, so I can share some secrets for writing a massive guide.
Step #1: Find Your Topic
It’s simple. If you’ve done the work in Strategy #17, then you’ll have a list of keywords that are popular and have the opportunity to get ranked.
Step #2: Decide on the Type of Blog Post
Is it going to be a list post?
Or an in-depth guide?
Or a case study?
Let’s say you want to write on “yoga poses.” In that case, a list post is perfect for you.
If it’s “yoga workout,” then a case study or definitive guide might perform better than the list post.
Either way, you have to decide this.
For my list building post, I selected “List Post,” as it allowed me to list all the strategies.
Step #3: Cover Your Topic In-Depth
Search for similar articles – find what they’re talking about and what they’re missing.
Search for examples to include.
Add lots of images and screenshots.
Make your post actionable by showing people how to implement the tips.
Finally, divide your post into a nice hierarchy using headlines and sub-headlines.
In my case the post flows nicely from
…basic site optimization, to
…writing remarkable content, to
…promoting your blog, to
…building relationship and adding proof, to
…advanced list building tips
Step #4: Add Share Triggers to Get People to Share Your Content
To get people to share content, add share triggers.
What are share triggers?
Share triggers are human psychology based principals that inspire people to share your content.
Jonah Berger, assistant professor of marketing at the Wharton School of Business, and Katy Milkman recently shared their research, titled “What Makes Online Content Go Viral?,” after studying tons of posts.
Here’s what they found:
- Practical content is more viral then negative content
- Long posts attract more shares.
- Memorable content is more viral than content that is forgettable.
With these tips in mind, you can craft an amazing article likely to go viral.
Here’s what I did to attract more shares:
I added stories to get visitors’ attention, make it memorable, and leave a positive impact.
I did extensive research and added many facts and figures to make it authentic.
And finally, since people are likely to share visual content, so I made sure to include at least 1 image after every 100 words.
Step #5: Add Opt-In Forms Throughout the Post
Writing an epic post isn’t enough, and even getting traffic isn’t enough.
You must actively acquire that traffic. For that, I added several opt-in forms throughout the post. I placed them:
3 inline forms: In the introduction, halway through the article, and in conclussion.
And scroll box:
Now that you have 10x better content that the rest of what’s out there, share it with the world using Strategy #10 and Strategy #14, and you’ll start getting traffic.
19) Acquire Outdated Sites to Get Tons of Organic Traffic
My (still) favorite strategy is finding outdated sites with remnant rankings and acquiring them. The strategies for acquisition is another post in itself, but bolting on this content and rankings is easily the *fastest* way to increase organic traffic.
The trick here is first casting a wide enough net during the research phase to be able to identify hundreds of sites that have content at least tangentially related to your vertical.
Scrape all of these domains and then run them against SEMRush or SimilarWeb to get estimated organic traffic. Next, find sites that haven’t been updated in at least the year, but the longer it’s been the better – this increases the likelihood that the owner is willing to part with their asset.
The second to last piece of the process is checking to make sure a solid chunk of the pages on your target sites are still indexed.
Now reach out to each of the site owners and ask if they’d be willing to sell the site. Again, the strategies to do this effectively are too numerous and complex to write about here – so you’ll have to figure that out 😉
Many people start a blog as a hobby and then stop updating it. Finding these old and aged sites and acquiring them is the fastest way to give a boost to your search engine ranking.
Here’s the strategy that Nick recommends:
#1: Start looking for less-updated sites on Google. For that, search for your keyword in Google and click search tools.
Next, click “Any Time” and select “Custom Range.”
Here, choose a date anywhere from one year to 10 years ago.
Review these sites and find the ones which haven’t been updated in at least a year. Usually, the best ones to acquire are located from pages 5 to 15.
For example, I found this site, which was last updated on April 10, 2015.
#2: Next up, I want to make sure that all the pages of this site are still in Google’s index. To do that, I’ll run a search query:
Now, this site still has 141 pages in Google’s Index. Seems like a decent fit.
#3: Finally, contact the site owner and ask him if he’d be willing to sell the site.
Use the site’s contact form, or get the email address of the site owner using sellhack.com, and reach out to him with a fair deal.
20) Acquire Emails Using Paid Ads
For immediate impact I’d run Facebook Ads to a squeeze page for email signups. Then over time I’d write a small number of super-high quality posts on the topic I wanted people to sign up for. Specifically, I would make sure I included:
- A “Biggest Mistakes” list post: – a long, comprehensive post covering the biggest mistakes people make in the field I was covering. Lots of examples and links to external resources
- A “point of view” post – my own, unique take on what it takes to be successful in the field. The point of view would, of course, address the biggest mistakes from the previous post.
- A “case study” – and in-depth review of how I or a client had succeeded using the approach from my point of view post.
- A “how to guide” – with in-depth instructions on what to do to implement the approach from my point of view post.
I’d initially promote these articles personally on social media, and use Quuu promote (http://quuupromote.co/) to get it shared by influencers. In parallel, I’d drive traffic to the blog posts via Facebook Ads and retarget visitors to a squeeze page. If this gave me a better cost per conversion that direct traffic to a squeeze page I’d switch over to doing it permanently. Over time I’d then refine the ads etc.
Like I mentioned earlier, email marketing is the backbone of our business, and it’s what this whole strategy is about.
Here’s how to get started:
#1: Use Facebook Ads to Drive Traffic to a Squeeze Page
By using LeadPages or OptimizePress, you can easily create a high-converting landing page within minutes.
Next, you want to create Facebook ads to drive traffic to this landing page. For that, follow Strategy #14.
Just make sure to track the conversions using tracking pixel.
#2: Write Remarkable Content
You want to build trust with your email subscribers. And writing remarkable content is the best way to show your expertise.
Head over to Strategy #18 to start writing remarkable content.
#3: Invest in Referral Networks to Get Social Shares
Referral networks, or influencer networks, are a fantastic way to get your content in front of thousands of people on Twitter.
Quuu is a great place to get started.
With Quuu, you can simply pay $25 and get your content shared by the big names. The only disadvantage is that it doesn’t send you much traffic.
It’s a great way to build social proof for your post, though! Head over to Quuu Promote and signup to create a new account.
Now, on the left side, click “Promote a Post.”
Next, type in your article URL.
Finally, customize the share snippet, choose a category and click “Submit for Review.”
#4: Using Facebook Ads, Retarget Visitors to a Squeeze Page
Now, Quuu Promote is a great tool for getting social shares. But sadly, it isn’t going to send you much traffic.
For example, one of my post got over 203 shares in the last 30 days, but only 10 clicks.
Here’s a solution for that:
Promote your content using Facebook ads as listed in Strategy #14, and then retarget those visitors to a squeeze page with a tangential offer.
To retarget first, you need to create a custom audience at least a week before you want to start retargeting.
After that, you can create an ad to your landing page and focus only on the people who visited your blog post.
21) Use Pinterest to Generate Traffic on Autopilot
One surprising new source of traffic for me over the last 12 months has been Pinterest. I never really took the time to understand how the platform worked, but now it drives a steady stream of 500-1000 visitors a day, almost on autopilot. The secret sauce is finding group boards relevant to your niche, and adding your content there.
The cool thing about Pinterest is it’s a content search engine — people are actively looking for great helpful articles and ideas on there.
As Nick pointed out, Pinterest group boards are perfect for getting traction for your blog. A popular group board can help you get more exposure.
The only question is, how do you find Groups Boards and start engaging with them?
#1: Use PinGroupie to Find Pinterest Groups
PinGroupie is a Pinterest group board directory, and by using it you can find the most popular Pinterest groups in your industry.
To start with, head over to PinGroupie.
Search for any keyword, and you’ll get a list of all the groups with that keyword in their title.
Now, scroll through these groups and find some popular groups to join.
#2: Join a Group
There are many ways to join a group. The easiest one is to check for instructions in the group’s description.
Most of the time, you’ll find instructions in the group description.
If there aren’t any instructions, then you may need to build relationship with the group’s creator. Here’re 3 strategies for that:
- Start commenting on the creator’s pins
- Visit their site, subscribe to their blog, and start having a conversation
- Share their posts, and leave a comment on their blog
Again, these gestures will help you build trust with the creator; and once they trusts you, you can reach out to them asking for an invitation to join the group.
#3: Engage Using Your Content
Once you’re part on a popular group, you need to engage and build your reputation within the group.
And that’s easy.
You just need to find high-quality content and images and post them in the group. You can be posting your content at the same time, but make sure that it is helpful for the members.
22) Find and Nail the Opportunity to Write Quality Content
I would start with publishing quality and detailed content if I were to start a new blog. The same will continue to happen for one month and will distribute all the posts through social media.
Along with publishing detailed content, focusing on making social media presence stronger also matters and so both the strategies would go together.
I have also experienced that if very informative and quality content gets published and distributed, it gets picked up by other bloggers who usually covers ‘best posts of the week’ type of round-up, and this adds up to the strategy of increasing traffic and not to mention, (eventually) links as well.
If you are looking at growing traffic temporarily, then trends oriented posts does the best job.
My favorite technique to increase website traffic isn’t much of a technique. You need to create great content that is both educational and enjoyable to consume, as well as just different from what’s out there already (not just longer). Do it right and any specific traffic technique you apply will be 10X more effective
Create content so good people wish they wrote it first. That’s what causes people to share, subscribe, and spread your message further than you ever could on your own.
Producing quality content is the best way to build traffic and trust at the same time. In fact, quality content is also the best way to acquire that traffic; when people see lots of quality content on your blog, they want to hear more from you. So, they subscribe to your website.
But the problem is that some people can’t write well. They just can’t help.
So, what should they do?
Fortunately, in Strategy #18 I shared my exact process for writing a high-quality piece of content. Follow this process, and you’ll come up with amazing articles for your website.
23) Focus on Building Your Authority
To gain cost-effective traffic it just has to be through influential blogging, guest blogging and Social Media!
For quick hits, utilize Facebook ads directing people to your owned material. Simultaneously, begin guest blogging on websites from small to large…
Ensure your website link is in the bios of all your social profiles and any guest blogs you produce for others.
Don’t forget to curate content in a healthy ratio either; your social profiles will reap the rewards as you begin to grab the attention of those you help promote…
Eventually, as your authority grows, it’ll be your material getting shared, your social profiles gaining attention and your website acquiring qualified traffic.
Ultimately, after implementing all these strategies, you’ll want to build your authority. Strategies don’t matter on their own – it’s your authority that makes people opt-in to your mailing list, read your blog posts, and buy your products.
Sarah Peterson also agrees with me on this:
I don’t think there’s just one traffic strategy that does better than others – I think the key is to have one focus rather than getting shiny object syndrome and trying a thousand different methods. Commit and master 🙂
Now is the time make a difference with your business, and implement all these techniques. If you’ve got any tactics you’d like me to add, leave it in the comments and I’ll attribute the tactic with a link back to your site.